The Diet Cola Without a Brand Name Can Be Termed as:
journal article
Journal of Marketing
Published By: Sage Publications, Inc.
https://doi.org/x.2307/1252171
https://www. jstor .org/stable/1252171
Two studies were conducted to obtain insights on how consumers grade attitudes toward brand extensions, (i. due east., use of an established make name to enter a new product category). In ane report, reactions to twenty make extension concepts involving six well-known brand names were examined. Attitude toward the extension was college when (1) there was both a perception of "fit" between the 2 production classes along one of three dimensions and a perception of high quality for the original brand or (2) the extension was non regarded every bit too piece of cake to make. A 2d study examined the effectiveness of dissimilar positioning strategies for extensions. The experimental findings testify that potentially negative associations can be neutralized more finer past elaborating on the attributes of the brand extension than past reminding consumers of the positive associations with the original brand.
The Journal of Marketing (JM) develops and disseminates noesis well-nigh existent-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a meaning role in shaping the content and boundaries of the marketing subject?
Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and brainwash a global customs. SAGE is a leading international provider of innovative, high-quality content publishing more than than 900 journals and over 800 new books each yr, spanning a wide range of subject areas. A growing selection of library products includes archives, data, example studies and video. SAGE remains majority owned by our founder and afterward her lifetime will become owned by a charitable trust that secures the company'southward continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. world wide web.sagepublishing.com
Source: https://www.jstor.org/stable/1252171
0 Response to "The Diet Cola Without a Brand Name Can Be Termed as:"
Post a Comment